How to develop Client Personas
Creating a persona is a vital step in understanding and engaging your target audience effectively. In the B2B world, personas act as a strategic lens, helping you focus your marketing and sales efforts where they’ll have the most impact. But how do you create a persona that truly reflects the needs of your audience?
How Not to Write Marketing Objectives (And What to Do Instead)
Most marketing objectives fail because they’re vague, disconnected from business goals, or focus on activities instead of outcomes. To get it right, start with the business’s growth priorities by tying every objective to real business goals, you can stop wasting time on ineffective efforts and start driving meaningful results.
There is no such thing as a BD On-Button
In the competitive landscape of professional services, there's a common pitfall many firms find themselves in - the reactive marketing rut. This rut is characterised by a cycle of knee-jerk reactions and calls of “but we’ve always done it that way!’. Where the immediate response to seeing work drop off is to say, "we need more" and scramble for quick fixes.
The Difference between a Marketing Strategy and a Marketing Plan.
As Antoine de Saint-Exupéry sagely noted, "A goal without a plan is just a wish." Extending this thought, a business strategy without a marketing strategy is akin to navigating without a compass, in this article I breakdown the differences between the Marketing Strategy and the Marketing Plan.
Why Building a Business without a Marketing Strategy is like Building a House without a Blueprint
Here's how the consequences of building a house without a blueprint can be paralleled with running a business without a marketing strategy
Demystifying Strategic Marketing
In today’s highly competitive business environment, strategic marketing has emerged as a critical tool for businesses, but what is it I hear you cry, and why is it so important for businesses?